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To exemplify this: If you only group together people who buy in the real estate sector, then you will have too broad a segment, since not everyone is looking for the same type of property or has the same purchasing power. On the other hand, if you take into account their socioeconomic level, income, preferences, objectives, among other variables, then you will have a more complete and useful segmentation. Why segment markets? But how necessary is it to segment a market? Isn't it better to cover as much as possible and let your clients come from there What are the advantages? The short answer to all this is that it is much better to focus on a single segment than to cover too much, for reasons of resource optimization and to give your customer a better experience.



In this way, there are many other advantages that you get from segmenting a market; For example: You have the opportunity to better satisfy the needs of your clients , since you will be creating Phone Number List products and strategies that adapt as closely as possible to this type of buyer. Reduction of advertising costs by only showing ads to people who meet the segmentation parameters. Possibility of discovering market niches , in which you can create even more specific products and with very little competition. Facilitates the creation and implementation of traditional and digital marketing strategies , by having greater knowledge of the characteristics of your market segment.




Increases engagement with users , since they feel more identified with both the product or service and the strategy. It relates to the buyer persona . Although they are not the same, it is true that both concepts share several things in common, so segmenting the market will also help you create your buyer personas, and vice versa. Remember: currently there is endless competition in practically all industrial sectors, so it is very important to create differentiated marketing strategies that include good segmentation from the beginning. Segmentation in digital marketing strategy We have already seen what this concept is about, with what objectives the process is carried out, what its classification is, in what cases each one is used, and what are the advantages that it entails.